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Shop 101 - Episode 14 |

America landed on the Moon in 1969. This historic event is forever bookmarked in time by one simple sentence. “One small step for man, one giant leap for mankind.” The significance of this statement drills beneath its top layer of true meaning. To be the first to accomplish a certain feat, to begin a path that can be followed, to become pioneers for future generations to emulate, are all interpretations of what this monumental statement encompasses and is exactly what we are attempting to achieve for the Barber industry. The Hair industry is similar to any other industry in its infancy. It’s vital that we take the necessary leaps and bounds now to reach the level we seek. The foundation for what we’ll refer to as (BARBER LOVE), has been laid with the creation of such entities as Against The Grain magazine. The most exciting part of this entire movement is the fact that many other highly talented, motivated individuals share this same sentiment. I often refer to the Barber industry and its current place in society, where Hip-Hop was in the early 80’s. There are a lot of good projects and products out right now; mainstream America just hasn’t caught on yet. The Hair industry is a place that should hold no boundaries. There should never be the term of “black shop” or “white shop”. Of course we know who patronizes each or who frequents one establishment over another, but at the end of the day, hair is hair and should remain colorless in the eyes of all. Although I have been in this industry for multiple years, I still get taken back by the mentality some have in reference to the business. There are so many Barbershops in most major cities in the U.S,, but many don’t generate a huge bottom line that others do. Why? My opinion is that the BARBER LOVE has disappeared from many individuals vocabulary or has never been in it. Since I have been hosting the internet radio show through the magazine, (Barber/Sports talk), I have noticed a continuing factor when dealing with many Barbers in the industry. They always mention that they’re showing “BARBER LOVE”. This is so important to our complete mission. Not only does it show me that many are trying to facilitate others, but the support is there. The transition that’s needed now is for YOUR local shops and salons to give this same type of affection throughout its communities. We need more BARBER LOVE focused on this aspect of the industry. Not every Barber or Stylist will make it to the stage to perform. Not every person that picks up the clippers or flat irons will be a celebrity Barber or Stylist. What happens to the young guy or young lady that just wants to service their community? There must be BARBER LOVE for this type of artist as well. We all are responsible for raising the bar in the industry. Let’s show that all artists are important by giving them our total support and BARBER LOVE. We must help by educating those artists. We have to take individuals under our wings to help as well. We must pass on knowledge that we’ve obtained in the industry to others. We have to learn from those establishments that are successful in how we conduct our own business. If we see or know of those who aren’t holding up the standard of displaying BARBER LOVE that we need in the business, we must point them in the right direction, don’t turn a blind eye. That has been our problem for too long. I look at those companies that have made a mark in the industry such as Bo Rics and Supercuts. How can we duplicate what they’ve done for ourselves? We have to network and do our homework. What do they do in their business that we’re not? How can I get my clientele list to reach numbers that they do? It starts with education. We must put forth the effort to want to learn more about the business. We must also up our game and become more professional in our business approach. If you’re a Barber or Stylist, you have to come to the shop or salon ready to give everything you got that day. You must take the attitude that tomorrow isn’t promised to you and this is your last day working in the business. Give your all now. I feel this is one of the most overlooked aspects of the industry. Showing up late for appointments or just late to the shop period is unacceptable. Shop owners must hold staff to a higher level of accountability. The service you give is what you get back. If there is no LOVE given out, you can’t expect for BARBER LOVE to come back. We have come a long way but we still have many miles to travel before we can say we’ve made it. Don’t let the early monetary success cloud your vision of what the future holds. We can all eat well if we show BARBER LOVE to each other. There are plenty of heads to cut, curl and style to last us five lifetimes. Take the greed out of the equation and you got a support system that can be 2nd to none. Think of how many Barbers and Stylist there are in the world. If everyone was to get together, we could shut this world down and request just what we deserve, more respect as an entire industry that isn’t divided by some blind color line that continues to separate its members to the point of extinction. I challenge all in the industry to use the term BARBER LOVE and mean it. Let’s be the example other industries use to set up a system that works. BARBER LOVE is only as good as those willing to give. Where do you belong in this argument?
Tune into Barber/sports talk radio every Friday at 5:00pm to 6:00pm est. go to blogtalkradio.com/againstthegrainmagazine.
Email Mr.Fademup at barbersportstalk@gmail.com

How do you convey the art of male grooming to the average male in the barber shop ? First of all communication is key. Explaining exactly what you are doing, why its going to benefit him, and that he can feel comfortable receiving a particular service in the shop while keeping his masculinity in tact. Example: A man has eyebrows growing out of control. Do not ask him if he wants his eyebrows ARCHED! Maybe if you said, "Would you like me to groom your eyebrows for you? I’m just going to run the clippers across each brow taking the bulk out. You don't want to reach in to give your girl a kiss and poke her in the eye.” Using the right terminology mixed with a little humor can be the key in making our very unique clients comfortable enough to receive whatever service they need to make their experience a complete success. It’s not just your average haircut. Your not only responsible for the hair on their head but all their grooming needs, and 80% of the time you are providing a service that the barber before you did not provide. Keep in mind the more services, the more income. Separate yourself from the average barber by offering THE TOTAL BARBER EXPERIENCE.
For questions or comments contact Mr. Clark: mr.clark@againstthegrainmag.com

Q. Which brand of trimmers do you prefer for sharp crispy edge ups?

A. I prefer the Wahl Detailers. It has a clean, close t-edge blade that allows you to detail to perfection.

Q. Hey just showing respect from one barber to another. How can I get my lineup sharper on my head and beard? I'm white so I have softer hair and it's brown. Any ideas?

A. I appreciate the love. To get the sharp line in front I recommend you comb your hair forward. Slightly taper the front line so it lies down. Then just detail the line and apply the Black Ice as usual. For the beard pull the skintight when you trim the outline it helps to get a closer/sharper cut. Let me know how it works for you.
To submit your "Questions for the Queen" go to: www.blackicestyle.com.

Questions will be randomly selected. Submissions are not guaranteed.Davida is a Professional Men's Grooming Specialist with over 20 years of experience. She is the creator of Black Ice Style (www.blackicestyle.com), a social network for Hair & Fashion enthusiasts and also part owner, along with her husband Jerl Leary of Black Ice Chromatone Spray, the original touch up spray to the stars (e.g. Mario, Tye Tribbit, Marques Houston & Donnovan McNabb). www.blackicespray.com

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Against The Grain Radio
xotics by Curtis Smith
The Barbettes
The Barber Academy
SHOP 101
Mr. Fademup
There are so many Barbershops in most major cities in the U.S, but many don’t generate a huge bottom line that others do. Why? My opinion is that the "BARBER LOVE" has disappeared from many individuals vocabulary or has never been in it. Read More
The Queen
Q. Which brand of trimmers do you prefer for sharp crispy edge ups?
A. I prefer the Wahl Detailers. It has a clean, close t-edge blade that allows you to detail to perfection.
Read More
Manscaping

How do you convey the art of male grooming to the average male in the barber shop? It’s not just your average haircut.


Read More
Speed-O-Guide